After this, OnlyFans became increasingly focused on not safe for work (NSFW) content and "gained a pop culture reputation for being a hive of pornography".
Ukrainian-American businessman Leonid Radvinsky, owner of MyFreeCams, has since became the director of OnlyFans. In 2018, MyFreeCams had acquired 75% ownership of Felix International Limited, the parent company of OnlyFans, a subscription service. In 2014 it was reported to be "the 344th most visited site on the internet", Like many cam sites, MyFreeCams features a large number of Romanian, Colombian, Czech, Filipina, Ukrainian and Russian performers, though "on the performer side there are more Americans on MyFreeCams" than on other sites. CNBC reported the opinion of an adult industry talent agent that models on the site can make "between $75,000 and $100,000 per month", leading some established porn stars into becoming webcam models. MFC was launched in 2004, and by 2010 was described by industry group XBIZ as "one of the world's largest adult webcam communities." It was reported as having more than 100,000 models and more than five million members.
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